What Exactly is Digital Marketing?

What is Digital Marketing?

Digital Marketing is broad term which describes the various online methods which we use to attract and build potential customer interest. There are many effective channels that we use to generate awareness, leads and sales. Here is a simplified breakdown of what exactly Digital Marketing entails:

  1. SEO - Search Marketing

  2. PPC - Paid Social Advertising & Display

  3. Social Media Marketing

  4. Email Marketing


MIT Solutions - Internet Marketing